Marketing Clips

A selection of my professional work

This is a selection of content I oversaw, wrote, and edited for American Marketing Association (volunteer), Business Insider, Crain's New York Business, Westchester County Business Journal, Office Lease Center, and the University of Delaware.

[Video] Behind the scenes at Fenway Park with the CFO

Tim zue Red Sox.jpg

Enterprise, May 2022

I produced this video for Enterprise! The Boston Red Sox is a complex business with hundreds of employees around the world. Host Willy Appelman spoke with Red Sox CFO Tim Zue at Fenway Park about managing the business of baseball — and the travel.

A coffee company cofounder shares his personal style and how it aligns with his values

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Insider, March 2022

I wrote a series of three branded articles about tastemakers for the bourbon brand, Angel's Envy. In this one, I wrote about Casey Wojtalewicz — a sustainable-style enthusiast and founder of Canyon Coffee. He shares fashion tips and some of his favorite brands.

How to make your content marketing strategy more audience-focused

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American Marketing Association NY, Sept. 2020

Content marketing is an effective way to reach customers and prospective customers  — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory. I recapped the discussion in this blog post for AMA.

Watch a Volvo executive ride a tower of trucks

Volvo Trucks

Business Insider, March 2020

Business Insider's client Volvo Trucks celebrated its launch of four new trucks by releasing a stunt video. I wrote a teaser post for a video of its president riding a tower built from the trucks stacked on top of each other.

Forget what you thought about networking: 3 networking tips from expert Dave Kerpen

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American Marketing Association NY, Sept. 2019

A few changes in your approach can foster better connections at networking events. Dave Kerpen, serial entrepreneur, global keynote speaker, and author, shared three simple rules at this "Networing Ninja" event. I recapped the conversation for AMA.

Westchester County Medical Society Supplement

Dr. Gino Bottino

Westchester County Business Journal, Nov. 2016

I produced this content marketing piece for the Westchester County Medical Society to raise awareness. I wrote and sourced content and oversaw the design. It was published in Westchester County Business Journal.

Here's how companies can get ahead of changes in business travel

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Insider, May 2022

I produced a content program for Enterprise to promote their business rental program. This was one of three articles. Business travel has evolved since the pandemic started, and will continue to change. Here's why a partnership with a business rental program can help.

A lifestyle blogger shares her top destinations and industry trends like slow travel

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Insider, March 2022

I wrote a series of three branded articles about tastemakers for the bourbon brand, Angel's Envy. In this one, I wrote about Marissa Strang. The travel blogger wants to inspire others to explore. She shared her favorite destinations, trends she's seeing, and how she makes the most of a trip.

Meeting Room

Business Insider, August 2020

I wrote about how client Cambria Hotels has made updates so people can host business meetings safely at their locations. This article was part of a sponsored content campaign for the hotel brand.

Here's a look at the cruise experience of the future

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Business Insider, Jan. 2020

I wrote an article for Business Insider client MSC Cruises' based on its "Future of the Guest Experience" report. It found people want the latest tech, interactive and restorative experiences, and purposeful travel.

Meeting Planners Guide

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Crain's New York Business, April 2019

The Meeting Planners Guide is an annual listing of the top venues in NYC. This was 27 pages. I oversaw copy (working with freelancers and editing their work), research, and the design.

Society Leadership Changes

College Campus

Press release for University of Delaware's UDaily site, 2014

As an intern at the University of Delaware's Office of Development and Alumni Relations, I wrote articles about news and scholarship recipients to raise awareness of updates and the benefits of giving. In this article, I wrote about the announcement of new leadership.

Chef Scotty Scott discusses top dishes from his new cookbook and trends in food

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Insider, March 2022

I wrote a series of three branded articles about tastemakers for the bourbon brand, Ange's Envy. Chef Scotty Scott discusses how dining and cooking can create a memorable experience, top dishes from his new cookbook, and trends in food.

Global marketing executive shares strategies on navigating this 'transition year’

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American Marketing Association NY, Feb. 2021

Margaret Molloy, global chief marketing officer at Siegel+Gale, the strategic branding consultancy, spoke at AMA New York’s virtual series “Take Your Seat at the Table." She discussed insights into today’s environment, leadership strategies, and how her experiences shaped her career as a marketing executive. I recapped the discussion in this blog post for AMA.

Here’s how we're supporting a newly remote workforce during the pandemic

Image by Paige Cody

Insider Inc., May 2020

I pitched and conducted a Q&A series about Insider Inc.'s COVID-19 response with the People & Culture team and turned it into a three-part series that was published on Insider Inc.'s corporate blog.

How to make shaving better for women

woman shaving

Insider, Dec. 2019

Women say shaving has a lot of downsides. I wrote this article for Insider, Inc. client Personna, a legacy razor brand that offers quality products for low prices that solve common problems.

Northwell Health

Lenox Hill renovation rendering

Crain's New York Business, April 2019

I produced a six-page print section and complimentary content hub for Northwell Health to go in depth about the Lenox Hill renovation, which was announced in March 2019. I managed a top designer and award-winning journalist to complete this project.

How to get hooked by Nir Eyal

Image by ROBIN WORRALL

Office Lease Center, 2014

Did you know that 1 out of 3 Americans would rather give up sex than their smartphone? If you're a designer or an entrepreneur, then you probably are dying to know how technology becomes habit-forming. I wrote a blog post about Nir Eyal's talk for real estate marketing firm's blog.